Pottammal Junction · Puthiyara +91 99958 00919
Atlas Aroosa / The Atelier
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The Atelier —
two decades, one floor.

The same drawings. The same coal furnace. The same families coming back for their daughter's bridal, then her daughter's.

Heritage hands wearing Atlas Aroosa bangles, 20-year anniversary
Plate · 04 · Twenty years ٢٠٠٥
٠١ The Origin

From Atlas
to Aroosa.

The house started in 2005 as a single-table workshop on Ram Mohan Road, then Atlas Jewellers. The founder's first piece was a manga-mala for his sister's wedding — the same drawing we still cast today.

In 2020 we re-drew the wordmark to Aroosa — our word for bride — and opened a second door at Puthiyara dedicated only to trousseaux. The artisans, the moulds, and the discipline did not change.

“പൊന്നിൽ പൊതിഞ്ഞ ٢٠ വർഷങ്ങൾ…!”
— twenty years wrapped in gold
٠٢ The Making

Seven stages, one piece.

Every Aroosa piece, from a daywear chain to a forty-lakh mala, passes through the same seven discipline checks before it leaves the floor.
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Drawing

A pencil sketch on tracing paper, scaled to the wearer. The bridal pieces are drawn on the saree-fitter's lap. The signature pieces are drawn against the moulds we keep.

Day 1
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Casting

22kt or 18kt gold is melted in a small coal furnace at the back of the house, poured into hand-carved wax moulds. No factory casting, no off-site work.

Day 2–4
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Hand-finishing

The cast piece is filed, sanded, and detailed by a single artisan with hand tools. This is the longest stage — sometimes ten hours for a single jhumka.

Day 5–12
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Stone setting

Diamonds, polki, rubies, emeralds — each stone is graded at the bench, then set by the master setter. Every claw, prong and bezel is checked twice.

Day 13–18
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Polishing & antiquing

High-polish for the diamond and rose-gold lines; antique-finish for the temple gold. The antique finish is achieved with a hand-applied patina — no chemical dips.

Day 19–21
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Hallmark & certification

BIS hallmark stamped on every piece. Diamond pieces are IGI or GIA certified, paperwork enclosed in the box. Gem-set pieces carry origin certificates.

Day 22
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The signing

Each piece is signed inside the clasp or behind the central stone by the artisan who finished it. Their initial is the last mark on the gold.

Day 23
٠٣ Aroosa Promises

What the box carries.

Beyond the paperwork. The quiet things we've made standard since 2005.
i

Lifetime cleaning

Bring any Aroosa piece back, any year. We will clean, polish, and re-string at no charge.

ii

Gold-rate exchange

Exchange against the day's 22kt rate, no questions. Stones priced at original.

iii

Full paperwork

BIS hallmark, IGI/GIA cert (where applicable), gem origin certificate, artisan signature card.

iv

The promise card

Every box ships with a numbered card. Quote that number any time — we have the drawing on file forever.

٠٥ Visit the workshop

See the bench
where it begins.

By appointment we open the carving room behind the Pottammal showroom. A short tour, half an hour, the same tools we have used for twenty years.

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